Technology | Voice of Customer
Top Challenges We Solve
TECH | VoC, a Division of MediaWorksB2b, helps businesses create more engaging content, prove their value to prospects, and improve customer satisfaction.
A Lack of Customer Proof
The best way to prove your value propositions is the voice of your satisfied customers, but usually no more than 5% to 10% will go on the record. The rest are the Silent Satisfied Majority.
How TECH | VoC helps:
TECH | VoC increases the percentage of your customer base that you can harness to produce public-facing marketing collateral – often by 3X or more.
Customers Want Their Feedback Protected
It’s no secret, people value the opinions and testimonials of their peers. Your customers are your best sales people since they can attest to how your product or service solves their problems in the real world.
However, collecting customer evidence is a laborious and costly process. Marketers face several common challenges:
CUSTOMERS ARE RELUCTANT OR UNABLE TO GO ON THE RECORD.
Customers, particularly large corporations and governments, may be unwilling to speak due to policy, security concerns, or disclosing competitive advantages. Often, legal and PR teams squash customer referencing activities because they view them as a risk or distraction.
MARKETERS ARE DEPENDENT ON SALES FOR REFERENCES.
Sales teams are focused on meeting quarterly goals and lose sight of the longer term benefit of developing impactful customer evidence. Many marketers have difficulty getting reference prospects and contact information from distracted sales teams.
CUSTOM RESEARCH PROJECTS ARE NOT COST-EFFECTIVE.
Custom third party research reports sourced from customer interviews and primary research are credible alternatives to getting your customers to speak on the record. However, primary research conducted by a leading analyst firm can easily cost in excess of $50,000. Moreover, they take months to produce and oftentimes focus only on a small sample of your customers.
Due to these challenges, marketers turn to a few customer advocates that they can leverage repeatedly in their marketing. As a result, 90% of the customer base goes underutilized in proving your product’s value in the market.
HOW TECH | VOC HELPS
TECH | VoC is a customer content creation machine that builds you an arsenal of valuable customer evidence – all sourced directly from your customers and validated by a trusted 3rd party.
After collecting key operational and financial data from your customers using short web-based surveys, TECH | VoC transforms your customer responses into finished customer content assets that allow you to prove your value through real-world customer validation.
TECH | VoC captures more customer voices faster than traditional approaches. In fact, TECH | VoC routinely increases customer participation rates by 3X or more with our clients and compresses a process that might take months into weeks. As a result, clients can realize the full potential of their greatest marketing asset – their customer base.
Bottom Line: TECH | VoC software automates the collection and creation of customer evidence content for businesses, saving time and money.
CUSTOMERS CREATE MARKETING CONTENT
Our process captures the voice of your customers and transfers it into compelling content. We collect data directly from your customers via web-based questionnaires. Our questionnaires are optimized to give your customers a positive experience, while providing you with a high response rate.
Tech | VoC confirms the identities of participants, while protecting their privacy. Our anonymity guarantee allows people who would not normally be able to participate in customer referencing activities to speak freely.
Client content is useful across all stages of the buyer’s journey, from awareness to final decision-making, and we provide a leading CRM and Marketing Automation platforms so that your content is leveraged across the enterprise.