My background includes over twelve years successfully representing industrial trade journals as a regional manager, including Penton’s Machine Design magazine. During this period, I found a number of advertisers struggled effectively reaching their sophisticated buyers in today’s face-paced and dynamic marketplace. In many cases, this is due to lack of internal band-width or understanding of the latest marketing technologies to optimize their marketing budgets and obtain meaningful ROI.
We found an old adage rang true, “I know half my advertising doesn’t work – I just don’t know which half!” I’ve been fortunate to work with great clients and serve their marketing needs in a more proactive manner. We’ve helped clients stay on top of the marketing trends, software platforms and provide both internal and virtual marketing teams to meet many if not most of their challenges. Essentially, we’ve done the heavy lifting staying current with today’s marketing strategies and tactics – so you don’t have to. Please reach out we would be happy to discuss your challenges and how we can assist in reaching your growth goals.