SEARCH ENGINE OPTIMIZATION SERVICES
Are you frustrated with your SEO results? We’ll identify your performance gaps and build an Search Engine Optimization action plan for immediate results and a sustained growth path. We’re an SEO-first team – it’s in our DNA. We believe that 20% of actions drive 80% of results, so we focus on what will move the needle in our SEO services.
SEARCH ENGINE OPTIMIZATION STRATEGY AND SOLUTIONS
X-ray your technical website performance metrics, such as load speed, mobile usability, indexability, XML sitemaps, redirects, canonicals, robots.txt file and 404 errors. Review and improve the key SEO tags and technical solutions that search engines value when evaluating your website rankings.
Audit the content on your website for effective use of meta data, headers, ALT text, schema markup and other content optimization techniques. Make your content stands out and improve its authority by designing effective navigation, footer, canonicals and internal linking.
Research your backlink portfolio and domain authority to benchmark it against your top, direct competitors. Fix any broken links and missing anchor texts for immediate improvements. Use SEO backlink research tools to review the backlinks pointing to your competitors and reverse-engineer their success.
Identify the 20% of SEO actions that will drive 80% of your results. Focus first on SEO quick wins, which are low-hanging fruit that are easy to implement and impactful. Then, design a long-term winning game-plan for sustainable growth and increased organic revenues over time.
EVERY GOOD SEO STRATEGY STARTS WITH AN SEO AUDIT. IDENTIFY WHERE YOU NEED IMPROVEMENTS, TAKE ACTION, AND WATCH YOUR TRAFFIC GROW.
SEO AUDIT SERVICES INCLUDE:
Understand The Key SEO Principles
And Ranking Signals
Domain Settings And
Technical Site Performance Scores,
Metrics And Analysis
Duplicate And Hidden
Site Speed And Page
Meta Data: Page Titles, Meta Descriptions,
Headers And Alt Text
Mobile Performance And
Content Optimization And
Content Indexation: XML Sitemaps
And Robots.TXT File
Site Structure: Navigation, Footer
And URL Strings
Site Error: 404 Errors, 500 Errors,
And Broken Links
Backlink Analysis And
Site Redirects (301, 303,
307, Meta Refresh)
SEO Action Plan And
Reach your desired outcomes fast with Media Works SEO Quick Wins service that removes complexity and focuses on simplicity. In the ever-evolving world of SEO driven by changing ranking factors and Google updates, complexity can overwhelm marketing teams and drive them to inertia. It’s not only inefficient to perform hundreds of minute optimizations to catch up with the latest SEO trends, but also impractical. Our model is to spot and execute on the 20% of transformative actions that will lead to 80% of your organic search results for quick wins.
SEO QUICK WINS PROCESS:
PERFORMANCE GAP ANALYSIS
Do you know how optimized your website is? Have you identified the technical performance roadblocks that are pulling you down? This ‘mini’ SEO audit is a scoring based system that includes the analysis of your website’s speed, site errors, xml sitemap, indexibility, use of meta data, mobility, and more.
Do you know how authoritative your website is compared to your competition? What other websites are doing right to outrank you on Google? This competitive analysis includes setting benchmarks for SEO metrics, such as inbound links, backlink quality, domain authority, anchor text, and more. The data-driven competitive insights are actionable and built into the SEO action plan.
Do you know which keywords are the winners for your business? Are you tracking keyword rankings so that you can optimize performance and set goals? The strategic keyword analysis includes both identifying your current keyword rankings and researching new ‘golden nugget’ keywords to target. Most importantly, we’ll identify your “keyword sleepers,” which are search queries where you already have some leverage but are not showing up on the front page of Google.
SEO ACTION PLAN
Do you have a rock-solid growth plan designed to accelerate your online visibility? We develop data-driven, SEO-centric action plans to boost the performance of our clients’ website and content.
Content Marketing Services
Content marketing is like a healthy heartbeat. Your content process should be steady and continuous to compound results. Build scalable, replicable content processes that speak to your target audiences in order to get the engagement and search rankings you’re after. Media Works content marketing services will help you design effective content strategies from product and service pages all the way down to your blog, articles, guides, eBooks and off-page content.
Develop your audience personas rooted in keyword mining, market research, and audience profiling. Design effective content campaigns for your homepage, service and product pages – as well as your blog and off-page content to meet your SEO growth objectives.
Did you know that websites that blog regularly receive 55% more organic traffic? Build a robust, engaging blog with ongoing scheduling, relevant topics, keyword research-based outlines and content that will help build your credibility with consumers, and search engines. Watch your organic traffic rankings rise over time as you scale out.
Set up an organized content calendar with our best-practice templates and systems to support your content marketing strategy. Have it align with other marketing, social media and sales initiatives in order to build campaign value and reach.
Write content that is SEO-driven and engaging. Combine words that search engines look for with natural language individuals prefer when engaging with content online. Utilize our in-house content writing services to scale out your content and expand your team.
COMPARED TO TRADITIONAL MARKETING PROGRAMS, CONTENT MARKETING COSTS 62% LESS AND GENERATES APPROXIMATELY THREE TIMES THE VOLUME OF LEADS (DEMANDMETRIC)
Keyword Research Services
In the world of Google’s Rankbrain, A.I, and modern search engine algorithms – traditional forms of keyword research just no longer apply. The modern digital landscape is forged by algorithms and indexed by robots created to understand how humans think – from intention all the way down to semantics. The Media Works agency SEO team offers effective keyword research strategies rooted in data and analytics to make you visible in SERPs and take your keyword performance to the next level.
SEARCH ENGINE MARKETING SOLUTIONS
We use a keyword funnel approach to group each word, sets of words, and phrases, relating to the intuitive step in the buyer’s journey. Every keyword a buyer enters into Google has an intention behind it. Find what words make your audience tick.
Targeting the same keywords as everyone else won’t cut it. We look deep into the millions of Google’s search queries for so-called “Golden-nugget keywords,” which are the words & phrases that provide the highest likelihood to convert.
We look at your website and determine what keywords are the best to target for different pages on your sites and content. This allows us to differentiate intent and narrow in your customer’s focus so they find what they want on your web pages.
We offer keyword tracking services and software tools to determine the value of your keywords and to adjust strategy as needed. This brings the keyword strategy full circle as we continue to optimize your website’s search strategy.
Page and domain authority is what propels websites ahead in Google. Our backlink services offer ethical, white-hat strategies based on content promotion and Digital PR that will not get you penalized by Google and give your site long-term domain value.
BACKLINK ANALYSIS AND STRATEGIES
Find what websites are linking to you and devise a strategy to get quality backlinks from them to boost your link portfolio right away. We also use advanced backlink research tools to analyze competitor links and reverse-engineer their success to boost your authority.
Design a winning backlink strategy rooted in data and competitive backlink research to increase your site authority and build a sustainable backlink portfolio through a thorough content analysis, blogging, blogger outreach and digital PR.
Create lists of domain targets based on data and analysis. Design your audience personas for better targeting and create relevant content aimed at your prospects to communicate engaging materials for backlink success.
Getting backlinks is a combination of SEO-know how and PR. Design winning blogger and website outreach strategies for email and social media to get higher return rates from your carefully targeted pitches.